Tags That Should Be on Your Site
One of the questions on the minds of everyone who deals with or is curious about Search Engine Optimization is, “Are the Description and Keyword meta tags necessary?” This is because many people no longer believe that search engines pay attention to this point and change their crawling densities or assign importance to pages according to these tags.
Penguin Algorithm and the Description Tag
Indeed, search engines, thanks to their evolving algorithms, can understand how relevantly these tags are used. However, the prominent point here is that search engines still present the description meta tag to users searching when listing search results. When this is the case, although it cannot be said for the keyword tag, the description tag can be called an important detail that can be used to attract searchers. Therefore, abandoning these tags entirely would be a mistake.