The Importance of Using Original Images on Your Site
Although the visual search feature of many search engines is known, it is often overlooked by those who practice optimization. This situation actually creates a serious disadvantage against competitors. Because their competitors starting to get organic visitors from visual searches can affect general search results after a while. When approached from this perspective, obtaining visitors from visual searches becomes somewhat more important. First of all, you should learn that bots can now compare images in terms of similarity.
Google's Similar Image Search Feature
For example, when you look at the "Similar Image Search" feature developed by Google, images are now matched in terms of color and proportion. Naturally, images must now be original. Therefore, you should pay attention to your images and avoid duplicate images. After paying attention to this, you should feed your images with known alt and title tags, and then introduce your images or the pages where your images are located to search engines with an "Image Sitemap". When you do these, you can observe the increase in the number of visitors coming from visuals.
