Are You Analyzing Your Competitors Well?
Analyzing competitors is a serious task in optimization efforts, either before starting or at any point during the work. This is because analyzing competitors shows the strengths and weaknesses of the work to be done, enabling a significant step forward. In other words, one of the golden rules in optimization efforts is to analyze competitor sites.
Competitor Site Optimization Efforts
When performing this analysis, you should absolutely not use a critical perspective. The goal of the analysis is not to criticize competitor sites, but to gain information and experience from them. When analyzing competitor sites, you should check the sources from which they obtain backlinks, the keywords they use, the density of these keywords, and global values such as PageRank. This way, you can get an idea for your own SEO work and take steps to leave your competitors behind much more easily.