Virtual Advertising Rose in the Advertising Sector in 2012
IAB, which serves to emphasize the importance of communication in digital marketing, announced that advertising investments in Turkey increased by 30% compared to last year. This year, the investment in digital advertising in Turkey reached 943 million TL.
Interactive Advertising Bureau 2012 Digital Advertising Investment Report
A total of 943 million TL was spent on digital advertising through search engines, classifieds, internet ads, displays, in-game ads, and emails. 374 million TL was invested in digital advertising-based ads through pay-per-click ads, videos, sponsorships, and revenue-sharing ads.
448 million TL was invested in ads published by search engines, and 36 million TL was invested in mobile ads through mms and sms on mobile sites. 76 million TL was spent on ads on classified sites, and 9 million TL was spent on digital media for advertising used through electronic mail and virtual ads placed within games.
