iPhone Leads in Mobile Advertising

iPhone Leads in Mobile Advertising

Ad Impressions on Mobile Devices

According to a report by mobile advertising company Velti, Apple holds eight of the top 10 devices with the most ad impressions. The next two devices belong to Samsung.

TechCrunch Mobile Advertising Report

The iPhone 4 series accounts for 14.5% of the mobile advertising market. The next device is the iPhone 4S, capturing a large part of the market with 13.7%. In 3rd place is Apple's iPad, with a 9.4% share. The relatively new iPhone 5 has already secured 4th place with a 6.4% share. Samsung occupies the latter positions in the top 10. The Galaxy SII has a 2.8% share, while the Galaxy SIII is last with a 1.8% share. In tablets, Apple's share follows a similar ranking, with the iPad showing the most ads. The Samsung Galaxy Tab is in fourth place with 0.7%.