LinkedIn Pulse Deal
News aggregation applications that facilitate personal interest-based tracking of the increasing content density on the internet are gaining significant attention. Among these, well-known applications like Flipboard, Zite, and Pulse are in high demand by content creators as they make it easier to follow and discover important news.
Pulse, among other content aggregation tools, specifically caught LinkedIn's attention, leading to a $100 million offer to acquire Pulse.
Why is LinkedIn Buying Pulse?
LinkedIn's objective in acquiring Pulse appears to be to provide users with quick and accurate access to information through Pulse for its Premium membership. LinkedIn generates 27% of its revenue from advertisements, with a substantial portion coming from Premium memberships. This move is intended to increase LinkedIn's revenue, ensure quality balance in content, and boost Premium membership, all of which are integral to its revenue stream.
